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Handwork Studio

Handwork Studio

Re-contextualizing Tradition

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Our Studio

About Us

Handwork Studio team consists of experienced Canadian designers Munira Amin and Rachel MacHenry. With ongoing connections in Pakistan, India, Nepal, Haiti, Peru, and Japan, the studio provides design services for artisan-based production. Through a network of specialized craft and technical associates, the studio offers design consultation to a variety of artisan-focused enterprises, including government trade facilitation offices, import and design companies, artisan organizations, and international development institutions. Handwork Studio is committed to design innovation through socially and environmentally sustainable methods.

Our Services


We help brands bring artisan-made products to life. With deep roots in handmade textile traditions and hands-on experience in sustainable sourcing, we offer end-to-end consulting for businesses seeking to develop handcrafted collections, collaborate with skilled artisan communities, or establish meaningful and transparent supply chains.

Whether you’re launching a brand, growing production, or integrating natural materials, our team brings the insight, strategy, and cultural fluency to guide you from concept to market. If you’re interested in collaborating, please contact us.

Product & Collection Development

  • Trend and market research
  • Design consulting for artisan-based goods
  • Material and fiber sourcing
  • Prototype development and sampling
  • Color, pattern, and textile design guidance

Artisan Colaborations & Supply Chain

  • Identifying and vetting artisan groups
  • Facilitating fair and ethical partnerships
  • Advising on production scalability
  • Supplier relationship management
  • Navigating export, logistics, and compliance for handmade goods

Sustainable Materials & Production

  • Integrating sustainable fibers into goods
  • Natural dyeing and finishing methods
  • Waste reduction strategies
  • Craft-based production
  • Lifecycle analysis and circular production

Brand & Storytelling Strategy

  • Brand positioning and narrative development for artisan brands
  • Visual identity support
  • Crafting artisan and material storytelling
  • Photography and content strategy to highlight craft processes and people

Sales Enablement & Go-to-Market

  • Wholesale strategy and line sheet development
  • Retailer outreach strategy and support
  • Pricing, margin, and profitability analysis
  • E-commerce setup and optimization
  • Digital marketing strategy and content

Operations & Production Consulting

  • Artisan-centered production systems
  • Quality control processes
  • Inventory management
  • Maintaining integrity while scaling
  • Team training on artisan collaboration and cultural sensitivity
Collaborate With Us

Our Team

Munira Amin: Design + Artisan Development

Munira Amin has more than two decades of experience in artisan product development. She is a specialist in artisan training and artisanal production methodologies. She has worked on numerous Social Design projects and developed product ranges both for regional and global markets.

More recently, in 2015/16 she worked on the PCTBI trade-based program with BRANDTRADE in Peru, conceptualizing, designing and developing an extensive product line for global markets in partnership with artisan communities in four regions of Peru. She has also initiated The SEWAN Project (Indigo), in Pakistan. The SEWAN project is a platform that brings together artisan production with contemporary design to create new product lines for global markets. This income-generating project focuses on sustaining artisans while supporting skills and traditional production methods in Pakistan.

Munira Amin is a graduate in product design from the National College of Arts, Pakistan, a former faculty member at the Pakistan Design Institute and a founding member of Design Collective, Karachi. She is now based in Toronto.

Rachel MacHenry: Design + Artisan Development

With over twenty years of international experience in product development within the artisan sector for both public and private sector clients, Rachel brings exceptional depth and knowledge to the field. Most recently, she has led the product development team for BrandTrade’s PCTBI project in Peru, developing a design platform to showcase four emergent brands through extensive artisan-made collections. She has also developed collections with artisans in Haiti, Nepal, Indian, Pakistan, Bangladesh and elsewhere, and is currently involved with a natural dye research project in India, creating a line of naturally dyed materials for designers.

Rachel collaborates with artisan communities, working to sustain traditional skills and researching bio-regional materials such as plant dyes and local fibres. Her work has been available through Holt, Renfrew & Co., Selvedge UK, Takashimaya, Barney’s Japan, Anthropologie and other prestigious retailers, and is in the permanent design collection of the Victoria & Albert Museum, London UK. Rachel MacHenry is a graduate of Central St. Martin’s, University of the Arts, London, UK. A former Studio Head in Textiles at Sheridan College, she now teaches at OCAD University, Toronto.

Ruth Wickremesooriya: Design Support

Born and raised in the UK, married to a Sri Lankan and now living in Toronto, Ruth is an emerging designer and weaver with a heart for ethical and sustainable design. She is the 2017 winner of the Abury Design Experience, an international design competition, which saw her travel to Ethiopia to develop a capsule accessories collection in partnership with the artisan weavers of Sabahar. She values weaving as a connecting point between cultures, and has learned and taught alongside weavers in Albania and Sri Lanka, as well as Ethiopia.

Alongside her personal design work and technical support for the Handwork Studio team, she teaches weaving workshops at local Toronto store Eweknit and regularly collaborates with Upper Canada Weaving to produce handwoven cloth, some of which has been seen on the catwalk of Toronto Fashion Week for the Peggy Sue Collection. She is a graduate of woven textile design from Loughborough University, UK, recipient of the esteemed Worshipful Company of Weavers scholarship and past exhibitor with Selvedge Magazine at their London HQ.

Samina Mahmud: Design Support

Samina Mahmud has over 20 years of experience in supporting livelihood initiatives for rural artisans in Pakistan. She is experienced in on-the-ground project management, including livelihood development projects, and in providing technical leadership in diverse areas including economic development and livelihood initiatives, household economics and community resilience, poverty reduction, skills training, and access to credit for vulnerable populations.

With a strong design background and extensive marketing experience, Samina’s practice spans working with established textile manufacturing and fashion businesses as well as with startups. Recent projects include a UNESCO initiative presenting the regional embroideries of Punjab in the form of art installations at the Alhamra Art Gallery, Lahore, Pakistan, highlighting the talent and potential of the artisans and their contribution to the economy. Through 2019, she led the planning and implementation of community Facilitation Centres in rural areas of Pakistan to support the economic activities of women artisans, creating hubs of production and advisory services to support the marketing of handmade products produced by rural communities. She also has worked extensively to support artisans in creating linkages to local and international markets, participating in international trade fairs to promote the work of Pakistani artisans including NYNow, the Las Vegas World Market, Index Dubai, as well as taking part in trade fairs in Pakistan. She has also contributed further to preserving artisanal heritage through organizing the 2018 interactive European Union conference, “Gender Equality through Preserving Cultural Heritage”, where stakeholders mapped out the future course for local artisans.

Portfolio

Qoñi Collection

Qoñi Collection

Coya Inca Collection

Coya Inca Collection

Indigo Block Print Collection

Indigo Block Print Collection

Natural Dyes Collection

Natural Dyes Collection

Shipibo Collection

Shipibo Collection

Toquilla Collection

Toquilla Collection

Projects

Wool Weavers of Cusco, Peru

Wool Weavers of Cusco, Peru

Natural Dyers of India

Natural Dyers of India

Alpaca Knitters of Puno, Peru

Alpaca Knitters of Puno, Peru

The SEWAN Project: Block Printers of Pakistan

The SEWAN Project: Block Printers of Pakistan

The SEWAN Project: Indigo Dyers of Pakistan

The SEWAN Project: Indigo Dyers of Pakistan

Alpaca Weavers of Chile

Alpaca Weavers of Chile

Shipibo-Conibo Artisan Communities of Amazonia, Peru

Shipibo-Conibo Artisan Communities of Amazonia, Peru

Grass Weavers of Piura, Peru

Grass Weavers of Piura, Peru

Collaborate With Us

Ready to bring your artisan project to life?

Tell us about your vision, we’d love to explore how we can work together.

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